Go-To-Market Track Agenda

For those departments who fall under the GTM team, please refer to this agenda. This includes Sales, Customer Success, Marketing, Finance, HR and IT. For departments outside of Sales and Customer Success, all sessions and all days may not apply to you, so be sure to check with your manager if you're unsure whether you should attend a particular session. 

Please note, this agenda is still subject to change.

Time Name Location
Monday, January 30, 2023  
7:00 AM - 8:00 AM Attendee Registration and Badge Pick Up San Miguel Foyer
8:00 AM - 8:30 AM GTM Strategy and Plan 2023 Grand Ballroom
8:30 AM - 9:15 AM GTM Matrix - Persona > Use-Case > Product Grand Ballroom
9:15 AM - 10:00 AM Sales Strategy and Plan 2023 Grand Ballroom
10:00 AM - 10:30 AM Morning Break Grand Foyer
10:30 AM - 11:15 AM Transformation Strategy and Plan 2023 Grand Ballroom
11:00 AM - 5:00 PM Attendee Registration and Badge Pick Up San Miguel Foyer
11:15 AM - 12:00 PM The Math of GTM : Day In The Life KPIs Grand Ballroom
12:00 PM - 1:00 PM GTM Lunch HG Insights Office
1:00 PM - 1:30 PM Core Consumption Models: Platform v Connector v Feed Grand Ballroom
1:30 PM - 2:15 PM Territories Speed Dating Grand Ballroom
2:15 PM - 3:00 PM HG Cloud Deep Dive Grand Ballroom
3:00 PM - 3:30 PM Afternoon Break Grand Foyer
3:30 PM - 5:00 PM Sales Blitz Grand Ballroom
4:00 PM - 6:00 PM Leadership Summit Meeting Anacapa
Tuesday, January 31, 2023  
7:00 AM - 8:30 AM Attendee Registration and Badge Pick Up San Miguel Foyer
7:30 AM - 8:30 AM Breakfast Grand Foyer
8:30 AM - 9:00 AM Welcome & CEO Address Grand Ballroom
9:00 AM - 9:45 AM Guest Speaker Address: Focus for Impact Grand Ballroom
9:45 AM - 10:15 AM Morning Break Grand Foyer
10:15 AM - 11:00 AM HG Strategy Grand Ballroom
11:00 AM - 11:15 AM Priority Objectives & Key Results Grand Ballroom
11:15 AM - 12:00 PM Own Our Opportunity Grand Ballroom
12:00 PM - 1:30 PM Lunch Sierra Madre
1:30 PM - 2:15 PM Sellability Grand Ballroom
2:15 PM - 3:15 PM Indispensability Grand Ballroom
3:15 PM - 3:30 PM Summary & Challenge Grand Ballroom
3:30 PM - 4:00 PM Afternoon Break Grand Foyer
4:00 PM - 5:15 PM Team Building Exercise Grand Ballroom
6:00 PM - 8:00 PM Company Happy Hour SB Biergarten
Wednesday, February 1, 2023  
7:00 AM - 8:30 AM Attendee Registration and Badge Pick Up San Miguel Foyer
7:30 AM - 8:00 AM Breakfast Grand Foyer
8:00 AM - 10:00 AM Sales Coaching M3 Technique Grand Ballroom
10:00 AM - 10:30 AM Morning Break Grand Foyer
10:30 AM - 12:00 PM Sales Coaching M3 Technique Grand Ballroom
12:00 PM - 1:00 PM GTM Lunch Sierra Madre
1:00 PM - 1:30 PM Core Persona & Use Case Workshop Grand Ballroom
1:30 PM - 2:15 PM Role Play Kick-Off Grand Ballroom
2:15 PM - 3:00 PM SF Connector Deep Dive Grand Ballroom
3:00 PM - 3:30 PM Afternoon Break Grand Foyer
3:30 PM - 4:15 PM Call Blueprint Workshop Grand Ballroom
4:15 PM - 5:00 PM Partnership Plan Blueprint Grand Ballroom
5:00 PM - 5:15 PM GTM Break Grand Foyer
5:15 PM - 6:30 PM Product Deep Dive Grand Ballroom
6:30 PM - 9:00 PM Pizza & Trivia HG Insights Office
Thursday, February 2, 2023  
7:00 AM - 8:30 AM Attendee Registration and Badge Pick Up San Miguel Foyer
7:30 AM - 8:30 AM Breakfast Grand Foyer
8:00 AM - 8:30 AM Cross-Functional Team: Role Play Prep Grand Ballroom
8:30 AM - 9:15 AM Role Play #1: New Business Grand Ballroom
9:15 AM - 10:00 AM Role Play #2: Mid-Cycle Expansion Grand Ballroom
10:00 AM - 10:30 AM Morning Break Grand Foyer
10:30 AM - 11:15 AM Cross-Functional Team: Role Play Prep Grand Ballroom
11:15 AM - 12:00 PM Role Play #3: Renewals and Churn Risk Grand Ballroom
12:00 PM - 1:00 PM GTM Lunch Sierra Madre
1:00 PM - 1:30 PM Role-Play Debrief: Lessons Learned Grand Ballroom
1:30 PM - 3:00 PM GTM Strategy, Plan, and OKRs 2023 Grand Ballroom
4:30 PM - 5:15 PM Company Reception Grand Ballroom
5:15 PM - 5:30 PM All Company Wrap Up Grand Ballroom
5:30 PM - 6:30 PM Awards Ceremony Grand Ballroom
6:30 PM - 11:00 PM Dinner Reception & Karaoke Grand Ballroom
Friday, February 3, 2023  
7:00 AM - 11:00 AM Check Out and Departures  
8:00 AM - 10:00 AM Sales Blitz SB Hilton
10:30 AM - 12:00 PM Sales Blitz SB Hilton
12:00 PM - 1:00 PM Lunch HG Home Office