Go-To-Market Track Agenda
For those departments who fall under the GTM team, please refer to this agenda. This includes Sales, Customer Success, Marketing, Finance, HR and IT. For departments outside of Sales and Customer Success, all sessions and all days may not apply to you, so be sure to check with your manager if you're unsure whether you should attend a particular session.
Please note, this agenda is still subject to change.
Time | Name | Location |
Monday, January 30, 2023 | ||
7:00 AM - 8:00 AM | Attendee Registration and Badge Pick Up | San Miguel Foyer |
8:00 AM - 8:30 AM | GTM Strategy and Plan 2023 | Grand Ballroom |
8:30 AM - 9:15 AM | GTM Matrix - Persona > Use-Case > Product | Grand Ballroom |
9:15 AM - 10:00 AM | Sales Strategy and Plan 2023 | Grand Ballroom |
10:00 AM - 10:30 AM | Morning Break | Grand Foyer |
10:30 AM - 11:15 AM | Transformation Strategy and Plan 2023 | Grand Ballroom |
11:00 AM - 5:00 PM | Attendee Registration and Badge Pick Up | San Miguel Foyer |
11:15 AM - 12:00 PM | The Math of GTM : Day In The Life KPIs | Grand Ballroom |
12:00 PM - 1:00 PM | GTM Lunch | HG Insights Office |
1:00 PM - 1:30 PM | Core Consumption Models: Platform v Connector v Feed | Grand Ballroom |
1:30 PM - 2:15 PM | Territories Speed Dating | Grand Ballroom |
2:15 PM - 3:00 PM | HG Cloud Deep Dive | Grand Ballroom |
3:00 PM - 3:30 PM | Afternoon Break | Grand Foyer |
3:30 PM - 5:00 PM | Sales Blitz | Grand Ballroom |
4:00 PM - 6:00 PM | Leadership Summit Meeting | Anacapa |
Tuesday, January 31, 2023 | ||
7:00 AM - 8:30 AM | Attendee Registration and Badge Pick Up | San Miguel Foyer |
7:30 AM - 8:30 AM | Breakfast | Grand Foyer |
8:30 AM - 9:00 AM | Welcome & CEO Address | Grand Ballroom |
9:00 AM - 9:45 AM | Guest Speaker Address: Focus for Impact | Grand Ballroom |
9:45 AM - 10:15 AM | Morning Break | Grand Foyer |
10:15 AM - 11:00 AM | HG Strategy | Grand Ballroom |
11:00 AM - 11:15 AM | Priority Objectives & Key Results | Grand Ballroom |
11:15 AM - 12:00 PM | Own Our Opportunity | Grand Ballroom |
12:00 PM - 1:30 PM | Lunch | Sierra Madre |
1:30 PM - 2:15 PM | Sellability | Grand Ballroom |
2:15 PM - 3:15 PM | Indispensability | Grand Ballroom |
3:15 PM - 3:30 PM | Summary & Challenge | Grand Ballroom |
3:30 PM - 4:00 PM | Afternoon Break | Grand Foyer |
4:00 PM - 5:15 PM | Team Building Exercise | Grand Ballroom |
6:00 PM - 8:00 PM | Company Happy Hour | SB Biergarten |
Wednesday, February 1, 2023 | ||
7:00 AM - 8:30 AM | Attendee Registration and Badge Pick Up | San Miguel Foyer |
7:30 AM - 8:00 AM | Breakfast | Grand Foyer |
8:00 AM - 10:00 AM | Sales Coaching M3 Technique | Grand Ballroom |
10:00 AM - 10:30 AM | Morning Break | Grand Foyer |
10:30 AM - 12:00 PM | Sales Coaching M3 Technique | Grand Ballroom |
12:00 PM - 1:00 PM | GTM Lunch | Sierra Madre |
1:00 PM - 1:30 PM | Core Persona & Use Case Workshop | Grand Ballroom |
1:30 PM - 2:15 PM | Role Play Kick-Off | Grand Ballroom |
2:15 PM - 3:00 PM | SF Connector Deep Dive | Grand Ballroom |
3:00 PM - 3:30 PM | Afternoon Break | Grand Foyer |
3:30 PM - 4:15 PM | Call Blueprint Workshop | Grand Ballroom |
4:15 PM - 5:00 PM | Partnership Plan Blueprint | Grand Ballroom |
5:00 PM - 5:15 PM | GTM Break | Grand Foyer |
5:15 PM - 6:30 PM | Product Deep Dive | Grand Ballroom |
6:30 PM - 9:00 PM | Pizza & Trivia | HG Insights Office |
Thursday, February 2, 2023 | ||
7:00 AM - 8:30 AM | Attendee Registration and Badge Pick Up | San Miguel Foyer |
7:30 AM - 8:30 AM | Breakfast | Grand Foyer |
8:00 AM - 8:30 AM | Cross-Functional Team: Role Play Prep | Grand Ballroom |
8:30 AM - 9:15 AM | Role Play #1: New Business | Grand Ballroom |
9:15 AM - 10:00 AM | Role Play #2: Mid-Cycle Expansion | Grand Ballroom |
10:00 AM - 10:30 AM | Morning Break | Grand Foyer |
10:30 AM - 11:15 AM | Cross-Functional Team: Role Play Prep | Grand Ballroom |
11:15 AM - 12:00 PM | Role Play #3: Renewals and Churn Risk | Grand Ballroom |
12:00 PM - 1:00 PM | GTM Lunch | Sierra Madre |
1:00 PM - 1:30 PM | Role-Play Debrief: Lessons Learned | Grand Ballroom |
1:30 PM - 3:00 PM | GTM Strategy, Plan, and OKRs 2023 | Grand Ballroom |
4:30 PM - 5:15 PM | Company Reception | Grand Ballroom |
5:15 PM - 5:30 PM | All Company Wrap Up | Grand Ballroom |
5:30 PM - 6:30 PM | Awards Ceremony | Grand Ballroom |
6:30 PM - 11:00 PM | Dinner Reception & Karaoke | Grand Ballroom |
Friday, February 3, 2023 | ||
7:00 AM - 11:00 AM | Check Out and Departures | |
8:00 AM - 10:00 AM | Sales Blitz | SB Hilton |
10:30 AM - 12:00 PM | Sales Blitz | SB Hilton |
12:00 PM - 1:00 PM | Lunch | HG Home Office |